Kaseya DattoCon is hosting over 2,000 attendees in Sydney at the sold-out conference. The event spans three days, packed with exciting sessions and networking opportunities – not to mention all training sessions and our Rock IT Party on Thursday will be hosted on a boat in the harbour. DattoCon APAC wraps on the final night with the MSP of the Year awards.

“We look forward to bringing DattoCon to our customers in the Asia-Pacific Region,” said Kaseya CEO Fred Voccola. “In the first 16 months since the acquisition of Datto, we have introduced groundbreaking capabilities for our partners, and we are excited to gather once again in Sydney to share all the great innovations we have underway.”

New Capabilities to IT Complete

• Cooper Bots: In 2021, Kaseya introduced the Cooper AI engine to the KaseyaOne platform. The company’s inaugural application driven by Cooper AI was Cooper Insights – an AI-assistant designed to maximize the utility of Kaseya solutions. It flags essential security configurations and recommends valuable features and integrations that customers could benefit from. Now, Kaseya is proud to present its second application leveraging the Cooper AI Engine: Cooper Bots. This business process automation solution harnesses the power of workflow integrations and AI assistance to act on behalf of our With just a click, Cooper Bots can autonomously handle hundreds of repetitive, labor-intensive tasks typically assigned to technicians.
• FLEXspend for Backup: MSPs are tackling unprecedented data proliferation. This has led to increasing demand for a versatile backup solution that allows for quick adjustment, without negatively impacting profitability. To meet this critical need, we launched our new FLEXspend for Backup program. FLEXspend gives our MSP customers complete flexibility in adjusting their backup spend to whatever configuration is required as they shift workloads to public cloud, including Microsoft Azure, AWS and beyond.

Event Highlights

Key sessions at Kaseya DattoCon include:

• CEO Keynote with Fred Voccola – Kaseya’s CEO will share the company’s strategic plan for the year ahead, highlighting product updates and what the investment in Datto has produced 18 months post-acquisition.
• State of the Nation: Kaseya & Datto Product Innovation – Kaseya’s CPO, Ranjan Singh, will give attendees an exclusive look under the hood at how the Kaseya stack can be leveraged to its fullest extent, from new products to key announcements on legacy products.
• Special Guest Keynote with Jessica Watson – Special Guest Jessica Watson joins the conference on day one for a not-to-be-missed mainstage session on resilience.
• KaseyaOne: Your Integrated IT Management Future – Learn how you can leverage the KaseyaOne platform to get more done in less time with GM of IT Operations, Nadir Merchant.

• Security Nightmares: The Real Threats That Keep CISOs Up at Night – With cybercrime at an all- time high, delve into the threats plaguing CISOs with Kaseya Security GM, Mike Puglia, and some special guests.

Kaseya DattoCon would not be possible without the generous partners who share Kaseya’s commitment to helping IT professionals thrive. A special thank you to Corporate Sponsor Pia and Diamond Sponsors ThreatLocker and Blackpoint.

The post Kaseya Kicks Off Three Exciting Days in Sydney for Kaseya DattoCon APAC appeared first on Kaseya.

“While MSPs have long been the unsung heroes of tech, this year’s survey results clearly speak to a growing understanding of the critical role technology plays in a sustainable business,” said Holly Pateman, Kaseya’s SVP of Product Marketing. “With revenues and competition on the rise, and a focus on the need for a superior customer experience, MSPs have a front row seat to what makes their customers successful. As a result, these MSPs have a clear view into what keeps a major cornerstone of our economy – small and midsize businesses – running.”

Growth, competition and innovation in a competitive market

According to the report, the MSP industry has exploded over the last few years with major growth in 2023, despite a difficult economic climate. In North America, 68% of MSPs experienced a revenue increase, and among them, 38% saw their revenue grow by more than 10%. Likewise, the revenue increase was also significant in Europe. Nearly two-thirds (64%) of MSPs in Europe experienced year-over-year revenue growth, and among them, 37% of those experienced an increase of more than 10%.

At the same time, the survey shows that competition is stiff. More than a third (35%) of MSPs globally cite competition as the biggest challenge, up from 29% last year. While seen as a challenge, MSPs are harnessing this competition to drive innovation and are offering solutions to better meet their clients’ needs, with 91% regarding customer experience as a high or top priority.

Looking Ahead

With the IT needs of SMBs and MMEs constantly changing, the main priorities that stood out for IT professionals to keep in mind in the coming year include:

• Embrace vendor consolidation: 74% of respondents said they prefer to use fewer vendors to meet their technology needs — up from 64% in 2022. Fewer vendors mean a streamlined supply chain, improving procurement, delivery, deployment, asset management and services.
• Expand the service portfolio: Top services that respondents anticipate adding to their portfolios include collaboration software (27%), business intelligence or analytics software (22%), and incident response and forensics (22%).
• Embrace cloud migration: Approximately half of the respondents report that 50% or more of their clients are shifting their workloads to the cloud. MSPs in North America anticipate the most significant shift in cloud migration in the next three years, driven by clients adopting Infrastructure as a Service (IaaS) and migrating databases and email servers to the cloud. Nearly half of the respondents (47%) predict that 75% to 99% of their client base will move workloads to the cloud in the next three years.
• Address cybersecurity concerns: 28% of respondents cited their customers’ lack of concern about cyber-risks as a major cybersecurity challenge. It underscores the pressing need for MSPs to be equipped with the tools and knowledge to educate their customers effectively.

“As we head into the end of the year and the start of 2024, we can all learn from the stories, challenges and successes of the MSPs shaping the future of IT services. We hope that this report will shed light on this thriving industry that is currently experiencing more growth potential than ever before,” added Pateman.

Click here to download a copy of Datto’s Global State of the MSP Report: Trends and Forecasts for 2024.

About the report

Datto’s MSP Pulse for 2024: Global Trends and Forecasts is based on statistics pulled from a survey of roughly 1,600 MSPs worldwide. The survey was conducted by Strategy Analytics on behalf of Datto.

The post The Power of the Managed Service Provider: New Report from Kaseya Explores the Challenges and Opportunities for IT Professionals appeared first on Kaseya.

Additionally, the company is announcing Powered Services Pro 2.0, which features a comprehensive Marketing Blueprint and automation platform for faster marketing campaign execution. Also, Vonahi Security’s flagship product, vPenTest, was awarded nine G2 Fall 2023 Badges in the Penetration Testing and System Security Categories.

“Everything we do as a company is driven by our customers’ needs and our mission to help them become more profitable,” said Kaseya CEO Fred Voccola. “We’re saving them time by automating marketing campaigns through our new Marketing Blueprint and absorbing their IT tickets through the Kaseya Service Desk. We also continue to build out our IT Complete suites with best-in-breed technologies like Vonahi, which was recognized for its award-winning vPenTest.”

Kaseya Help Desk Services – Getting You Back to Business
For MSPs dealing with user interrupt requests, help is on the way! The highly anticipated Kaseya Help Desk, Kaseya’s cutting-edge, white-labeled solution tailored for MSPs is now available for purchase. Kaseya Help Desk transforms the way MSPs manage customer support, allowing them to focus on core business strategies while Kaseya handles the simple, yet time consuming end-user phone calls and email tickets. The best-in-class white-labeled services are delivered by the company’s 100-percent-in-region staff located at various Kaseya locations, including Orlando, Florida and Dundalk, Ireland. MSPs get more time to focus on their business, allowing them to scale effectively without adding headcount.

Powered Services Pro 2.0 Marketing Blueprint – We’ve Got You!
Powered Services Pro 2.0’s Marketing Blueprint offers a developed framework, roadmap and certification program, along with an automation platform to launch marketing campaigns swiftly and help MSPs acquire more customers. Competition is stiff, and it’s only going to get tougher. On average, MSPs spend up to 10 hours monthly on marketing efforts and are not seeing results. The reasons vary, from not aligning with their audiences to relying on word-of-mouth referrals that are no longer delivering. Many MSPs believe that marketing is expensive, and simply don’t have the time, or the desire, to do it.

This new offering from Powered Services breaks marketing down into three levels of learning – Master, Expert and Professional – and takes learners through the marketing basics, including SWOT analysis and competitor analysis, SEO, social media, data analytics and much more. Upon completion, participants are awarded a Certified Marketing Badge – the only one of its kind for MSPs.

Additionally, via the Automated Marketing Platform (AMP), MSPs can push a button and automatically launch a personalized email campaign, download checklists, customized e-books and infographics, create a landing page or generate social media posts. One of the big advantages of this program over others is it provides content and tools to turn MSPs into thought leaders in their community, so they become the go-to resource for their customers. MSPs can easily track their progress on a dashboard, and it will be integrated into AutoTask. The value of these services totals over $5,000, but MSPs in the program only pay $399 as part of their existing subscription.

Vonahi Security’s vPenTest Wins 9 Badges
Vonahi Security, a Kaseya company and pioneer in automating networking penetration testing, proudly took home 9 badges in the Penetration Testing and System Security categories of the G2 Fall 2023 report for its flagship product, vPenTest. The badges were awarded based on user insights of the vPenTest platform, considering factors such as ease of use, quality of support, ease of setup and overall user satisfaction.

vPenTest was recognized across multiple categories, including Best Relationship and High Performer (Americas, EMEA, Europe, Small Business, Mid-Market) for Penetration Testing and best Support and High Performer for System Security.  To view results, click here.

In addition to vPenTest’s awards, a variety of other IT Complete products were awarded badges. This included products within our Audit & Compliance, Endpoint Management, IT Operations, Networking, Security, and Unified Backup suites. To learn more, go to G2’s website here.

The post Kaseya Announces New Offerings, Special Recognitions appeared first on Kaseya.

Kaseya DattoCon is hosting over 3,500 attendees from all over the world across three world-class hotels in downtown Miami. The event spans three days, packed with exciting sessions, training, and networking – all ending with a sizzling party at the Kaseya Center.

“We are so proud to host our customers in our home city of Miami,” said CEO, Fred Voccola. “In the 15 months since our acquisition of Datto, we have introduced groundbreaking capabilities for our partners, including valuable workflow integrations, and added hundreds of features to our modules of IT Complete. Our dedication to creating products and features that empower our partners to enhance their performance is unwavering, and we are excited to reveal some of the most exciting developments in our company’s history this week at DattoCon.”

New Capabilities to IT Complete

• Cooper Bots: In 2021, Kaseya introduced the Cooper AI Engine to the KaseyaOne platform. The company’s inaugural application driven by Cooper AI was Cooper Insights – an AI-assistant designed to maximize the utility of Kaseya solutions. It flags essential security configurations and recommends valuable features and integrations that customers could benefit from. Now, Kaseya is proud to present its second application leveraging the Cooper AI Engine: Cooper Bots. This business process automation solution harnesses the power of workflow integrations and AI assistance to act on behalf of our partners. With just a click, Cooper Bots can autonomously handle hundreds of repetitive, labor-intensive tasks typically assigned to technicians.
• FLEXspend for Backup: MSPs are tackling unprecedented data proliferation. This has led to increasing demand for a versatile backup solution that allows for quick adjustment, without negatively impacting profitability. To meet this critical need, we are excited to announce our new FLEXspend for Backup program. FLEXspend gives our MSP customers complete flexibility in adjusting their backup spend to whatever configuration is required as they shift workloads to public cloud, including Microsoft Azure, AWS and beyond.
• Secure Payments: A shocking 73% of SMBs who accept online payments are NOT PCI Compliant, and 91% of MSP customers believe that their MSPs are responsible for ensuring they are compliant. To combat this, Kaseya has launched a revolutionary new Secure Payments service that eliminates non-compliance risk from MSPs’ customers. While addressing this uncovered threat vector and enhancing the Kaseya Security Suite, this solution, which requires minimal effort from MSPs to implement and manage, also generates incremental revenue through payment environment optimization.

Event Highlights

Key sessions at Kaseya DattoCon include:

• CEO Keynote with Fred Voccola – Kaseya’s CEO will share the company’s strategic plan for the year ahead, highlighting exciting product updates and what the investment in Datto has produced 18 months post-acquisition.
• State of the Nation: Kaseya & Datto Product Innovation – Kaseya’s CPO, Ranjan Singh, will give attendees an exclusive look under the hood at how the Kaseya stack can be leveraged to its fullest extent, from new products to key announcements on legacy products.
• The Innovator’s Rulebook for Breaking the Rules – Special Guest Reggie Fils-Aimé will take the stage on day two for a not-to-be-missed mainstage session. Reggie is known for transforming companies and reshaping industries, bringing some of Nintendo’s greatest successes to the marketplace as the president and COO of Nintendo America.
• Unified Backup: Protecting your Future, Today – Backup is one of the most essential aspects to an MSP’s toolset, and it needs to keep pace with data on the move. In this mainstage session, the General Manager of Kaseya Backup, Brent Torre, will provide a coveted look at what the future of backup entails.
• Cybersecurity and the Future of MSSP – Join Kaseya CISO, Jason Manar, as he explores the most pressing topic in the MSP space: cybersecurity. From his time at the FBI to his role at Kaseya today, Jason will explore the ever-evolving threat landscape and the critical importance of the MSSP.

The fully sold-out Kaseya DattoCon 2023, which is the largest DattoCon ever, features three world-class hotel properties for Kaseya partners to learn about the latest capabilities the company is bringing to the MSP market and to network with the top leaders in the industry. Kaseya welcomed customers to Miami at its Welcome Reception on October 2nd. The experience continues with a taste of Cuba at the Havana Nights party on October 3rd, both hosted at the InterContinental Hotel in Downtown Miami. Kaseya DattoCon 2023 wraps up with the White-Hot Elements party at the home of the Miami Heat, the Kaseya Center.

Kaseya DattoCon would not be possible without the generous partners who share Kaseya’s commitment to helping IT professionals thrive. A special thank you to Corporate Sponsor ThreatLocker and Diamond Sponsors Galactic Advisors and CyberQP.

The post Kaseya Takes Over Miami as it Welcomes Customers to its Home for Kaseya DattoCon appeared first on Kaseya.

Jobs in technology are increasingly difficult to fill, especially for smaller companies. They don’t have the time to teach candidates how to use the necessary technology or the essential customer service skills needed for the job. RITSM covers all of these topics and more to give job seekers an advantage in the market. Regardless of where someone is in their tech career, this program can help they upskill – and they’ll receive a certificate through the program.

For beginners, the Foundations course provides a broad overview of products and supports IT and security management over 12 hours. More experienced learners can complete the 40-hour Professional program, which includes real-life simulations in demo environments in addition to more in-depth knowledge.

To roll out this program, Kaseya is working with university partners, such as Florida International University and Miami Dade College, and industry leaders like Techno Global Team. Students can get their certification as part of a course or online, using the self-led course. In the spring semester, Miami-Dade College will offer it as a “for-credit” course that counts towards students’ degree.

“Thanks to the RITSM course, job seekers are able to change their lives,” said Kaseya CEO, Fred Voccola. “Whether they never finished college, graduated recently, or are changing their career, RITSM prepares people so they can pursue a high-paying job in tech.”

Once they complete the course, individuals can access employment opportunities with Kaseya and its MSP customers. Kaseya also offers a service to find employees a match with MSPs looking to expand their workforce. Further, MSPs that are powered by Kaseya can use the RITSM course as a powerful tool for onboarding and upskilling current employees.

To learn more about RITSM and sign up for the course now, go to https://www.kaseya.com/careers/remote-it-security-management-certification-program/.

The post Kaseya Addresses Tech Skills Gaps with New Online Certification Course appeared first on Kaseya.

Kaseya has always believed that there is no limit to what our partners can achieve if given the right tools. That is why we are expanding these products into the region. ConnectBooster, Unitrends, and Datto were built with the sole purpose of making people’s lives easier, automating tasks that would otherwise take up valuable time employees could be using for other things.

“I’m looking forward to further expanding our presence in the region,” said Senior Vice President and General Manager of APAC, Dermot McCann. “These offerings show our commitment to the APAC community as we provide our partners with the comprehensive, integrated solutions they need to grow their businesses.”

Giving APAC a Boost
ConnectBooster, the channel’s leader in account receivables automation, enables businesses to get cash in their bank faster while streamlining back-office manual invoice reconciliation leveraging the sync triangle of accounting and professional services automation (PSA) solutions.

Businesses of all sizes spend a frustrating amount of time on repetitive, manual accounting tasks. On average, ConnectBooster reduces the time it takes to get paid by 30 or more days. ConnectBooster gives you back your time, while ensuring the security of both your customers and your business.

Learn more at https://www.connectbooster.com/.

It’s in our DNA
For the first time ever, Datto Networking Appliances (DNA) will be available to the Australian and New Zealand market. The DNA Secure Router is an all-in-one, integrated firewall, router and wireless LAN appliance, ideal for small businesses that need uninterrupted internet connectivity.

The DNA Secure Router is cloud managed, making it easy to set up and manage from anywhere. DNA offers small businesses high-performance routing and includes a built-in firewall, intrusion detection and prevention, web content filtering, integrated Wi-Fi, and seamless 4G failover.

Networking-as-a-Service is offered by 79% of MSPs, making it one of their top five services. Around 65% of MSPs reported that firewalls and remote access technologies positively impacted their businesses. Through DNA, partners’ cloud and local data will be protected from ransomware with military-grade security.

Learn more at https://www.datto.com/products/networking/.

Serving Up Endpoint Backup

Unitrends is proud to introduce two new solutions; Unitrends Endpoint Backup for Servers and Unitrends Endpoint Backup for PCs. These direct-to-cloud backup and disaster recovery technologies offers customers more deployed and available datacenters globally, improved retention options and enhanced capabilities including bandwidth throttling, bare metal recovery and more. Unitrends Endpoint Backup improves the resilience of remote servers and PC workloads that are difficult to protect with a traditional appliance-based approach, such as remote sites, distributed environments and virtual machines (VMs) running in the public cloud. Improve the resilience of your data with automated backup and replication, screenshot verification, ransomware detection, disaster recovery (DR) testing and spin up in the Unitrends Cloud.

New Unitrends datacenters are newly available in Australia. Servers are licensed in 500 GB increments of protected data which includes backup retention of one year, seven years or infinite retention. PCs are licensed by device, with one year of retention and a 1.5TB capacity of protected data per PC, an increase of 50% compared to the legacy Unitrends Endpoint backup product.

Learn more at https://www.unitrends.com/.

“I’m thrilled that we are expanding key products to our incredible partners in region,” said Vice President of Business Development for APAC, Shaun Witherden. “They are constantly engaging with us, and more products is something they’ve been asking for.”

Kaseya DattoCon Asia-Pacific
Kaseya DattoCon Asia-Pacific returns to the Hyatt Regency Sydney, November 14-16, 2023! Award-winning sailor Jessica Watson OAM will be giving a keynote on resilience. Watson was just 16 when she became the youngest person to sail solo nonstop around the world. She has gone on to incredible success in various other projects, including leading a team that became the youngest ever to compete in Australia’s notorious Sydney to Hobart Yacht Race, serving as a youth representative for the United Nations World Food Programme and founding Deckee.com, a boating and fishing mobile app.

Join us to hear from Jessica Watson OAM and so much more by registering for Kaseya DattoCon Asia-Pacific now at https://www.dattocon.com/apac/.

The post Kaseya Extends Increased Capabilities to Partners in the APAC Region appeared first on Kaseya.

Bringing together more than 1,000 IT industry leaders over three days of sessions, exclusive certified trainings and networking, the event is a key opportunity for attendees to learn in-depth about Kaseya’s IT service solutions – including the recently launched IT Complete 2.0, the industry’s only purpose-built platform for multi-functional IT professionals.

Leading industry experts will discuss current trends in IT and cybersecurity and share impactful growth strategies for the IT community. A plethora of networking opportunities, actionable sales and marketing advice and hands-on, expert-led product training complete the three-day programme.

New capabilities in IT Complete 2.0

“Organisations ‘powered by Kaseya’ are the most successful in their industries,” said Fred Voccola, CEO, Kaseya. “IT Complete is already the most integrated and comprehensive suite of solutions for IT professionals. With this latest version, we’ve taken its capabilities to the next level by adding another 350 integrations, including all Datto products. We are proud to present IT Complete 2.0 to our European partners.”

• Following the acquisition of Vonahi, Kaseya has added automated network penetration testing to its Security Suite and lowered the pricing for Vonahi solutions by 10%.
• Kaseya has also expanded its MSP Enablement Suite to include the audIT automated sales presentation solution, with five free licenses for every customer.
• The ConnectBooster integration is now available to European partners, simplifying billing processes for MSPs.

Other product updates within IT Complete 2.0 include:

• Datto Endpoint Backup for Servers, a highly anticipated solution giving MSPs the option to protect servers directly to the secure Datto Cloud – no local appliance or IT hands required – while still including all the advanced features Datto BCDR users have come to expect.
• Microsoft 365 Management in Datto RMM, a new feature combining user management and device management to simultaneously give new users everything they need during the onboarding phase. It also revokes access at once when they are offboarding.
• The relaunched Datto Networking Appliance (DNA), a high-performance network router for ‘always on’ Internet connections thanks to fully integrated 4G LTE failover.

New Kaseya Business Services for European customers

Kaseya is also growing its Remote IT and Security Management (RITSM) training programme with a new Professional course. The new 40-hour certification course is designed to address the growing demand for tech talent, with modules covering critical MSP functions such as remote IT and security management, working in sandbox environments and customer service skills.

Programme highlights

Key sessions at Kaseya DattoCon Europe include:

• Fred Voccola, CEO, Kaseya will deliver a keynote on the state of the MSP and SMB industry and opportunities ahead.
• Dr. Lior Zoref, Researcher, Advisor, TED Speaker, Former Vice President at Microsoft and author of the best-selling book, Mindsharing: The Art of Crowdsourcing Everything will delve into using collective intelligence to make better decisions and find new solutions to business challenges.
• Ranjan Singh, Chief Product Officer, Kaseya will give an overview of the latest Kaseya and Datto product innovations.
• Jason Manar, CISO, Kaseya will discuss the real threats that keep CISOs up at night.
• Nadir Merchant, General Manager and CTO, IT Glue will present integrated IT management with Kaseya One.

For the full speaker list, visit https://www.dattocon.com/europe/speakers/.
For the full agenda, visit https://www.dattocon.com/europe/agenda/.

Kaseya DattoCon Europe would not be possible without the generous partners who share Kaseya’s commitment to helping IT professionals thrive. A special thank you to Kaseya DattoCon Europe Corporate Sponsor ThreatLocker.

The post Kaseya Unveils Product Innovations at Kaseya DattoCon Europe appeared first on Kaseya.

The current economic conditions are leading companies of all sizes to reassess their operations and business strategies to remain competitive and profitable. The key insights from this year’s survey are:

• Impact of economic uncertainty. Businesses want to stay cost-efficient and productive, so they are looking to outsource more IT services to managed service providers (MSPs) amidst increasing economic uncertainty to optimize their capabilities and spending.
• Essential automation and integration. Businesses are seeking to replace legacy tools with solutions that are faster and more responsive to evolving needs to stay competitive, tap into new markets and reduce operational costs. They also plan to allocate resources towards integration and automation capabilities to increase productivity and unlock growth.
• Pressing cybersecurity concerns. Organizations are placing a strong emphasis on cybersecurity, and despite economic conditions, they are focused on acquiring talent in this area either through internal hires or outsourcing to MSPs who provide cybersecurity services.

IT professionals are overworked.

Budgets and resources may be shrinking, but workloads are not. A staggering 62% of respondents reported having to frequently work on holidays or weekends. Nearly half of them confessed to pulling an all-nighter while about 40% admitted to working 50+ hour weeks consecutively.

Let’s talk about budgets!
About 40% of respondents, around the same as last year, said their IT budgets increased. Yet, 18% of those surveyed cited a decrease in their 2023 budget – 8% more than last year. When it comes to budgets being slashed, 40% said software spending would be cut; 35% think it’s hardware spending; and 29% believe it will be training and certifications that get cut.

Achieving business growth tops the list of budget drivers, said 32% of respondents. Replacing outdated IT infrastructure was identified by 29% of respondents and security incidents or concerns by 28%.

Strengthening cybersecurity and upgrading legacy systems biggest challenges.
Relentless cybercriminals pose continuous threats leading to 40% of respondents citing cybersecurity and data protection as the foremost IT challenge in 2023. It’s tough to be efficient when an outdated technology stack gets in the way of productivity. Legacy systems hampering growth and innovation were reported as the second biggest challenge by 24% of respondents.

Improving security and increasing productivity through automation are priorities.
Businesses recognize the importance of having a strong defense against devastating cyberthreats with 45% prioritizing the improvement of IT security overall.  Automation boosts cybersecurity. By using an advanced endpoint management tool, technicians can monitor, detect and automatically resolve common security issues. Another benefit of automation is that it fuels productivity and alleviates technicians’ ever-increasing workloads.

Where will IT professionals invest next?

Not surprisingly, survey participants responded that automation and security products are the cutting-edge technologies they plan to invest in by 2024. In fact, 39% of respondents cited IT automation as technology in focus for investment, followed by 30% for email security – including phishing prevention, and 27% for endpoint detection and response (EDR). Nearly half of those surveyed – 48% – want to invest in security awareness training to empower their employees to become the strongest link to their cybersecurity strategy. Another 36% of respondents were interested in vulnerability scanning tools that detect and address weaknesses in the IT infrastructure before attackers can exploit them. Additionally, 47% of survey participants plan to add or change cybersecurity solutions this year, while 30% said backup and recovery solutions are on their radar noting the importance of a comprehensive data protection plan. About 22% of the respondents also anticipate staffing growth in cybersecurity.

MSPs stand to benefit.

SMBs are outsourcing more IT services to MSPs. According to the report, almost 80% of respondents said they outsource one or more IT services to an MSP, up from 64% in 2022.  The top three functions that are being outsourced are IT security, network monitoring and cloud infrastructure management. Other services are endpoint management, compliance reporting and onboarding/offboarding of users and devices.

Other notable findings revolved around integration – about a quarter of survey participants reported the integration of IT documentation within the endpoint management tool as most beneficial. When it comes to IT management tools, respondents listed their top five as: help desk/ticketing, endpoint management, IT documentation/knowledge management, network management/network performance monitoring and endpoint detection and response (EDR).

In summary, overworked IT professionals are investing more in automation and integrations while many are also outsourcing more to MSPs, despite economic uncertainty. Meanwhile, budgets are being allocated to strengthening cybersecurity and updating legacy systems.

Click here to download the report.

The post Kaseya’s 2023 IT Operations Report Reveals Economic Uncertainty Driving Business for MSPs appeared first on Kaseya.

“Being able to deliver IT Complete 2.0 to our customers, with all the integrations and expanded product suites, is an exciting milestone for our company and marks the next stage of Kaseya’s growth,” said Kaseya CEO, Fred Voccola. “This year’s Kaseya Connect Global will demonstrate to the world why IT and security organizations ‘Powered by Kaseya’ are the most successful in their industries. We’re excited to meet with our customers during this transformative time that’s going to change the IT and security markets for everyone.”

IT Complete 2.0 is Here

• Expanded Product Suites –
  • Kaseya is expanding its Security Suite to include automated network penetration testing with the acquisition of industry leader Vonahi. Consistent with Kaseya’s practice, the company is lowering the pricing for Vonahi solutions by 10%, effective immediately.
  • Kaseya is expanding its MSP Enablement Suite to include the premier automated sales presentation solution available to MSPs with the acquisition of audIT. To ensure that Kaseya MSPs are the most successful MSPs in the market, Kaseya will be providing access to audIT at no charge to all customers.
  • Kaseya expands its Business Services Suite with the addition of the Kaseya Cyber Insurance Fast Track Program. Through the Kaseya Cyber Insurance Fast Track Program, Kaseya partners, customers, and end users leveraging its security suite – RocketCyber, Datto EDR, Graphus, BullPhish ID, and Dark Web ID – are immediately eligible for cyber coverage at discounted rates.
  • Kaseya also expands its Business Services Suite with the addition of the the Kaseya Remote IT and Security Management (RITSM) Certification Program. Modeled after the Cisco CCNA program and the Microsoft MCSE program, Kaseya’s RITSM Certification Program is designed to provide IT and security organizations leveraging the IT Complete platform with a deep pool of talented professionals to help drive their businesses forward. Kaseya has invested significant resources to create a 40-hour certification program to prepare candidates for roles in remote IT and security management with expertise in various modules of Kaseya’s IT Complete platform. Access to the graduates of the Kaseya RITSM Certification Program, which has more than 5,000 current participants, is provided via the RITSM module in the KaseyaOne customer portal and available to all Kaseya partners.

• More Integrations –
  • Kaseya has added more than 350 integrations within its IT Complete platform, including the successful integration of all Datto products. With more than 1,000 total integrations across Kaseya’s product suites, Kaseya provides a unified, seamless experience for its customers within IT Complete.

Voccola added, “Everything that we have built into IT Complete, and the hundreds of millions of dollars we’ve invested and will continued to invest, was done to ensure that organizations ‘Powered by Kaseya’ are recognized as delivering the best IT and security solutions on the planet.”

Kaseya Connect Global Can’t-Miss Sessions

• CEO Keynote with Fred Voccola – Fred will share Kaseya’s plans for the next year, including product updates and a special announcement about the company’s increased investment in the MSP market. This announcement will help partners showcase their worth to their customers and lead to an increase in profits.
• Kaseya M&A Symposium – Gain crucial and actionable insights into the rapidly growing industry consolidation trend – regardless of whether an MSP is considering a purchase, a sale, a merger, or just want to learn how it will affect their business.
• Leveraging Kaseya’s ProfitFUEL to Thrive During Tough Economic Times – This valuable session takes attendees through Kaseya’s ProfitFUEL model to help MSPs save money, regardless of unfavorable economic conditions.
• The Most Valuable IT Tool Integrations to Maximize Your Budget – Learn how Kaseya’s IT Complete platform can take your internal IT team from good to great with a proven process called BudgetFUEL.
• Security Nightmares: The Real Threats that Keep CISOs Up at Night – With cybercrime at an all-time high, delve into the threats plaguing CISOs with former FBI agent and Kaseya CISO Jason Manar and some special guests from the three-letter government agencies.
• A Fresh Take on Industry Peer Groups: How TruPeer Members Can Take Your MSP to World-Class – Join President of TruMethods Gary Pica for an insightful session about how TruPeer can change your business and immediately impact your profitability, growth and success.
• KaseyaOne: Your Integrated IT Management Future – Announced at last year’s event, learn how you can leverage KaseyaOne to get more done in less time.

Don’t miss these and Kaseya’s other amazing sessions on everything from marketing to automation to learning more about our product updates and the continued investment in IT Complete. We’re announcing some of our biggest updates that will fundamentally change the industry for everyone and you won’t want to miss a second of this event!

Certifications

• Certified Information Systems Security Professional (CISSP) Training – In collaboration with Florida International University (FIU), Kaseya is offering a CISSP pre-training course to help our customers make a safer cyberspace for all. This globally recognized certification is considered one of the best cybersecurity credentials.  
• Certified Administrator – Want to gain a mastery of the Kaseya products you already invest in? Check out our certified administrator trainings. This year, we’re offering instruction for Autotask, BMS, Datto BCDR, IT Glue, Unitrends, and VSA.

Kaseya Connect Global would not be possible without the generous partners who share Kaseya’s commitment to helping IT professionals thrive. A special thank you to Kaseya Connect Global Corporate Sponsor ThreatLocker and Diamond Sponsors Bitdefender and CyberQP, formerly Quickpass Cybersecurity.

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The key findings centered around automation, cybersecurity and integration:

• About 90% of respondents hailed automation as a crucial technology for their business because it improves efficiency, allows them to take on more clients and generates more revenue by automating common processes like endpoint management, monitoring, patching, ticket resolution and even cybersecurity.
• More than half of the executive (64%) and technician (54%) respondents picked automation, including auto-remediation of tickets, as their top RMM feature.
• In year-over-year comparison, there is 15% jump in respondents who chose cybersecurity as the top IT challenge their clients expect to face this year.
• About 65% of respondents said most, or all, of their clients have asked for cybersecurity advice.
• 90% of respondents agree that integration between core applications is critical to their business. It helps them streamline their processes, reduce duplication of efforts and automate repetitive tasks.

“This report drives home the importance of automation and integration to make MSPs more productive, efficient and profitable,” said Mike Puglia, chief strategy officer and general manager of security products, Kaseya. “Cybersecurity will continue to be a pressing issue, and MSPs will need to be up-to-speed on their security offerings to keep pace with SMB demand.”

 Poor integration remains a core problem.

Lack of integration between solutions continues to hinder daily operations and productivity. In the survey, 39% of respondents reported that the biggest obstacle to business growth is the inability of technicians to maximize software usage. About 63% of executives surveyed said that integration enabled them to take on more clients and expand their business, with 54% saying fewer technicians were needed to manage the workload. Almost half, 49% of the executives, also said integration helped them cut costs. Not surprising, about 60% of both executives and technicians surveyed are dissatisfied or neutral when it comes to work-life balance. Managing everyday mundane tasks causes them to struggle with getting their workload under control and even end up experiencing acute burnout. This can be alleviated by automating some of those mundane tasks.

Cybersecurity drives growth.

The top five services that respondents intend to offer in 2023 fall under the cybersecurity umbrella, covering identity and access management, security awareness training and Dark Web monitoring. With cybercrime exploding, the percentage of respondents who back up their customers’ SaaS applications, such as Microsoft 365, Google Workspace or Salesforce, increased to 83% from 78% in 2022. About one-third, 32% of the respondents, evaluate their threat landscape monthly and 35% evaluate quarterly, while only 11% do so annually, and a mere 1% never do so. Technician respondents said that enhanced security services recorded the most growth in the last 12 months; executives reported it as second place. (For executives, subscription-based managed services took the top spot, with business continuity and disaster recovery (BCDR) service featured among the top four service categories.)

MSPs anticipate these challenges.

The primary challenges MSPs anticipate are acquiring more customers as the MSP space intensifies (35% of executives) and dealing with advanced and sophisticated security threats (21% percent of technicians). Supply chain issues are leveling off – the percentage of respondents who said supply chain impact is significant dropped from 35% to 28% in 2023.

Let’s talk about break-fix, co-managed IT and M&A.

More than half of the technician respondents, 51%, reported break-fix as their most time-consuming activity. However, it is only the third most lucrative revenue stream according to executive respondents (39%). Subscription-based managed services is the top revenue generator according to 68% of executive participants and the second most time-consuming activity according to 43% of technicians. When it comes to what drives the biggest gain the break-fix model, executives cited hardware problems, while technicians said for them, it’s access control.

About a third, 34%, of the respondents said they get between 1 and 25 percent of their revenue from co-managed IT services. Another 29% said they get between 26 and 50 percent of their revenue from it.

About 51% of the respondents are keen to participate in some form of M&A activity. Of this group, about 14% said it is their primary growth strategy. Last year, only 36% of the respondents were bullish on it.

Methodology

This survey sought viewpoints from both MSP executives and MSP technicians. Of the respondents, executives comprised 37% of the pool while technicians made up the remaining 63%. MSP owners, partners, vice presidents and directors came under the executive group while the rest were grouped as technicians.

To download the Kaseya 2023 MSP Benchmark Report, click here.

The post Kaseya’s 2023 MSP Benchmark Report Finds that Automation, Cybersecurity and Integration Top the List of Priorities for MSPs appeared first on Kaseya.