Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture, please click here: Kaseya Culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth.
Join the Kaseya revolution in Product Marketing!
Are you ready to shape the future of Product Marketing at Kaseya? If you're a creative and strategic thinker with a passion for crafting compelling narratives, we want you on our team.
At Kaseya, we recognize that Product Marketing is the driving force behind customer engagement and revenue growth. We're on a mission to find a Product Marketing Specialist who can take our messaging and positioning to the next level, and we think it could be you!
Product Marketing Specialist - ConnectBooster
As a Product Marketing Specialist for the ConnectBooster solution, you'll be at the forefront of shaping the narrative for our cutting-edge automated accounts receivables and payments solution. You'll be more than just a marketer – you'll be a master storyteller, adept at translating complex technical concepts into engaging and persuasive messaging that drives product adoption and, ultimately, revenue growth.
Key Responsibilities
Messaging and Positioning:
- Develop and refine compelling product messaging that resonates with our target audience, highlighting the unique value proposition of ConnectBooster.
- Collaborate with the marketing team to create clear and consistent messaging across all marketing collateral and channels.
- Conduct competitive analysis to ensure our product positioning stands out in the market.
Feature Launches:
- Lead the planning and execution of feature launches, from ideation to go-to-market strategy.
- Collaborate with the product development team to understand new features, their benefits, and how they solve customer pain points.
- Create marketing materials such as blogs, email campaigns, and web content to drive feature adoption and success.
Cross-Sell / Up-Sell Campaign Generation:
- Identify opportunities to expand existing customer relationships through cross-selling and up-selling initiatives.
- Develop and execute targeted campaigns that leverage customer insights and data analytics to promote additional products or services.
- Work closely with the sales and customer success teams to ensure seamless customer engagement and maximize revenue growth.
Sales Enablement:
- Equip the sales team with the knowledge and materials they need to effectively promote and sell ConnectBooster.
- Develop sales enablement content, including product training materials, competitive analysis, and objection-handling resources.
- Conduct regular training sessions to ensure the sales team remains up-to-date on product knowledge and industry trends.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of product marketing experience, preferably in a technology or SaaS company. Bonus if you have experience in financial technology solutions.
- Strong understanding of B2B marketing, product positioning, and sales enablement.
- Excellent written and verbal communication skills.
- Proficiency in data analysis and the ability to use insights to drive marketing strategies.
- Self-driven, resilient, creative thinker and a team player.
- Your track record speaks volumes. If you have a history of applying high-impact positioning and messaging to drive revenue and product success, we want to hear from you.
The salary for this exciting position is between $93,175 and $103,175.
If you're passionate about technology, excel at creating engaging product messaging, and are ready to make an impact in a dynamic industry, Kaseya is the place for you. Join us in transforming the world of financial automation for MSPs and IT service providers.
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.